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Anita, as a partner in Trident, has used her unique skills in data mining and its strategic application to determine acquisition
candidates for our clients. She has played a key role in the acquisition and divestiture of two major brands for Trident clients. She has worked closely with clients to identify strategic technologies for their application to new products and identifies the appropriate contact points for negotiations. Her knowledge of the opportunities in the healthcare markets provides a very valuable asset for our clients.
Anita’s background includes new product marketing, product management and market research in both prescription and over-the-counter products of international brands. She has managed major brand line extensions for leading non-prescription products as well as all aspects of marketing plans within brand management.
Possessing knowledge and experience in both the pharmaceutical and pharmaceutical market research industries, she has a thorough understanding of the available data and resource for successful new product marketing and category management.
Contributions to Trident include licensing & acquisition, new product marketing and development assignments in categories of non-prescription pharmaceutical products including, but not limited to Skin care, Analgesics, Cough/Cold/Allergy, Diagnostics, Vitamin/Mineral supplements and Natural and Herbal products. Additional experience includes Orthopedics, Medical Equipment and Device, Biotechnology as well as prescription products. Recent assignments have afforded several years experience in the area of the Authorized Generic and ANDA generic markets.
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